Quand votre logo sera sous torture, êtes-vous certain de ce qu’il révèlera comme information?

Un logo est l’essence même de l’entreprise et se doit de respecter les valeurs de cette dernière même en sa plus faible représentation. Il est intéressant de voir que malgré l’importance de cet outil de communication graphique, le logo est celui qui se fait le plus maltraiter.

Peut importent les politiques que vous instaurez afin de respecter les normes graphiques de votre entreprise, votre logo finira toujours par se faire maltraiter. C’est tout simplement une réalité avec laquelle votre agence de communication graphique doit user de beaucoup de diligence.

Votre logo se doit d’être déclinable, c’est-à-dire qu’il se doit d’être en mesure de communiquer le même message dans sa plus simple expression. Dans les pires circonstances, nous devons être capables de distinguer votre logo et la mission de votre entreprise.

L’art ne veut pas la représentation d’une belle chose mais la belle représentation d’une chose.

Emmanuel Kant

Attention, ici je ne suis pas entrain de vous dire de ne pas instaurer des politiques d’utilisation, bien au contraire. Je crois que vous devez le faire. Par contre, étant réaliste je tiens à ce que vous soyez prêts à l’éventuelle mauvaise utilisation de votre logo. Croyez-en mon expérience, cela se fera souvent et plus votre entreprise est grande, plus votre logo sera torturé. Triste, mais vrai.

Pour vous aider j’ai donc décidé de vous donner un de nos trucs. Il est simple, mais très efficace!

Afin de vérifier la déclinaison et la composition de votre logo dans un mauvais état, faxez-vous le. Une fois faxé, votre logo devrait toujours représenter l’image de votre entreprise.

Voici donc une expérience que nous avons faite avec 2 logos. Le premier, le logo du FM 93, une station de radio de Québec qui vient de refaire sont image corporative et, par conséquent, son logo. Le deuxième, un logo pour la Fringale représentant un service de traiteur pour des pique-niques et boîtes à lunch.

Les originaux

FM 93 original

Voici donc les deux originaux. Notez bien les différences dans leur composition respective. Le logo du FM 93 comporte beaucoup d’effets en 3 dimensions, des ombrages, des dégradés, etc.

Tandis que l’autre, conçu par Mille Verba, est tout à fait l’opposé. Le seul effet présent se trouve à être les deux couleurs utilisées.

La Fringale originale

Les victimes

FM 93 faxé

Vous avez donc sous vos yeux, les deux victimes de torture par fax. Je crois que le résultat se passe de commentaires. Voyez comme l’image de marque demeure protégée et sensiblement en bon état pour la Fringale contrairement au FM 93.

La Fringale faxée

Nous aurions pu faire le même test avec tous les grands logos de ce monde tel que Fedex, PEPSI, Coco-Cola par exemple. La résultante aurait été similaire à celle de la Fringale.

C’est aussi économique

Mis à part le fait que votre image de marque soit complètement détruite, utiliser un logo qui se décline mal est également très dispendieux. Vous aurez toujours besoin de plusieurs logos pour vos différentes utilisations car celui que vous avez ne fonctionne pas pour le fax ou pour les envoies électroniques, ou pour ci ou pour cela.

Vous et votre entreprise feront donc face à plus de temps de design, de gestion, de contrôle des politiques graphiques. N’oubliez pas aussi que plusieurs logos veut aussi dire que vous diluerez la reconnaissance de votre image de marque.

Un jour, alors que vous voudrez une enseigne lumineuse pour votre building, vous allez vite réaliser que cette simple enseigne lumineuse est très dispendieuse puisqu’elle comporte différentes textures visuelles.

Donc simple est la clef. Ne vous laissez pas charmer par des représentations 3d avec des ombrages et tout le tralala,  cela vous nuira à court, moyen et long terme.

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1. Social Media for Graphic Designers – Constructive or Destructive?

With the growing challenges of graphic designing, social media is a becoming a necessity for every graphic designer. Nowadays, every industry is shifting its focus towards social media for its publicity and promotion and the graphic design industry is no exception. But like every other technology that has been invented, social media has its share of boons and banes. Now don’t get me wrong here guys, I am not suggesting that we should not utilize the blessings of social media. What I wish to achieve in my post is to give you a balanced analysis of social media and its impacts on graphic designers.

2. Smashing Your Creative Block – Photoshop Tutorial

The question arises so much nowadays, How do you overcome your Creative Block? I made it simple for everyone today and created a Photoshop Tutorial to smash your creative block. I will use simple and easy techniques to create a smashing composition text tutorial. It won’t take you to long to finish and you will learn that it is pretty easy to create this effect. Have fun.

3. 45 Awesome Free Grunge Fonts

Grunge fonts are very popular within the design world right now. If you are a fan of grunge design style where everything is worn, distorted or eroded looking, my collection of 45 free grunge fonts is just perfect for you.

4. The Lost Principles of Design

In the instant design age many of us often stray away from the basics in design. If you had a professor in college who taught you the fundamentals of design these may be engrained into your skull. For the self-taught, you may have a book on your desk with these very principles that you refer to on a daily basis. However, the more and more people that flood the internet for design content need to learn the basics before trying to make a stellar gradient in Photoshop. While this is cool and amazing right now, there will come a point where this style is left behind and a new style is made. In history, this lesson has repeated itself with movements like the Bauhaus and Swiss Modernism and will soon label our current trends as part of history.

5. 300+ Beautiful Websites For Design Inspiration

Many e-commerce sites aren’t the most attractive websites. There’s often a lot of clutter with little to distinguish the design from any other site. Of course, selling products is more important to an e-commerce site than having a pretty design, but these 50 examples show that some e-commerce sites display excellent design.

6. The History of Television Through the Pages of Popular Science Magazine

The Jetsons promised us flying cars and sentient robots by 2062. 2001: A Space Odyssey promised galactic travel – beyond today’s dinky power wheels stuck in mud up in Mars – that’s now already a decade overdue. And while I’ve jumped into damn near 300 hot tubs since I first saw the trailer for Hot Tub Time Machine, Duran Duran is still socially unacceptable listening. Technology has totally failed us.

7. Why You Can’t Ignore Video

I’ve tried to ignore video as long as possible! I’m not a fan of cameras – they’re too revealing, intimate, and personal. They capture everything. They convey more emotion and carry more impact, and they reveal more flaws. Actually, these are a few of the reasons you can’t afford to ignore video.

8. Complete Beginner’s Guide to Interaction Design

Web design has followed a long and windy road from it’s rather modest beginnings. Initially, the term “web designer,” described something much more akin to that of a graphic designer: a designer who concerns themselves with the presentation of text and pictures.

9. Google Stealing Content and Hijacking Traffic? A deeper look.

Recently, a blog post by Michael Gray called “Is Google Stealing Your Content and Hijacking Your Traffic” caught my attention. If you haven’t read it yet, here’s the low down: The blog suggests that Google is “stealing” traffic (and thus revenue) from other companies by providing more information to its searchers upfront, instead of requiring searchers to click through and see the content themselves, among other claims.

10. 404 Error Pages for Your Viewing Pleasure

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1. 10 Clever and Effective Series of Advertisements

Companies spend thousands upon thousands of dollars every year in advertisement. Some companies even spend millions of dollars. Print advertisements take up a large portion of those advertising dollars.

There are different types of advertising techniques that these companies use in their campaigns. One such technique is to use a series of advertisements to promote a particular product or brand. Today, we will look at 10 clever and effective series of advertisements as well as the reason why I chose to include each of them.

2. 30 Excellent Tutorials for Create Illustrator Cartoons

Cartoon characters favorite of every age peoples and specially art designers love to draw famous and some time new characters for make new trends, in this article we sharing some great trainings as “30 Excellent Tutorials for Create Illustrator Cartoons” where we presenting some awesome techniques for make cartoon characters.

3. 50 Creative Examples of Illustrations in Web Design

Using illustration in web design gives the designer the opportunity to convey there own personal and unique style, and be able to say “this site is mine, and look what I can do”. Very few web design styles give an artist this opportunity.

4. 35 Exceptional Logo Rebranding Of 2009 For Your Inspiration

This is the post dedicated to the logo rebranding in 2009 of few renowned brands. This post will give you an idea in one place for great logo design trends in this age. It helps you to boost up your creative men who are willing to create the new logo for his client or himself. Overall, logos showing in this list are simple, sleek and decent having a look of current web 2.0 trend. The usage of color scheme, font selection and look and feel of presentation is really cool and attractive. This list is not long in numbers, but I promise you that when you start watching them in detail it will must boost your creative logo design ideas professionally and motivate you to design your new logo in a way that people will never forget that you have made it. This is a list of 35 Exceptional Logo Rebranding In 2009 For Your Inspiration and Information.

5. 10 Predictions for 2010

Every December I look forward to compiling a list of predictions for the coming calendar year. I have been doing this for almost 20 years now, and thanks to a combination of heavy research and a little bit of luck, I’ve had a pretty high accuracy rate. Sure, there have been some misses in the past, but the majority have been on the money. Don’t believe me? Check out last year’s list.

6. Stormtrooper-Inspired Art and Design

Arguably the most iconic image to emerge from the multi-billion dollar Star Wars franchise, was that of the Stormtrooper. To this day, the Empire’s elite soldiers continue to influence artwork, product design and fashion. Below is a collection of Stormtrooper-inspired art and design to dazzle and delight your senses.

7.  Google’s Web Design Lead – Michael Lopez Interview

I recently had the tremendous honor of catching up with Michael Lopez, Google’s Web Design Lead, by phone to ask him a few questions about designing the famous Google doodles. Michael is part of a small team of designers who are responsible for changing the Google logo into an exciting work of art. Michael and his team spend their time brainstorming about upcoming doodles, oftentimes getting their ideas down by drawing or writing on a white board or even a scrap of paper.

8. Do UI Patterns Destroy Innovation?

We have been using patterns to solve problems for a long time. Generally people (in our industry) would define a pattern similar to this definition found on wikipedia

In software engineering, a design pattern is a general reusable solution to a commonly occurring problem in software design. A design pattern is not a finished design that can be transformed directly into code. It is a description or template for how to solve a problem that can be used in many different situations.

9. Typo Madness #1

Here you are some amazing typography works, enjoy!

10. 35 Realistic 3D Robots Illustrations

Very Stunning and Facinating 3D Robot Characters designs and illustrations. Looks very reall. Robots have always been my favorite things to watch in movies and Artworks.

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1. 16 Cool Cellphone Concepts Which Won’t Be Implemented

When it comes to good design, Apple knows its stuff. The iPhone was able to single-handily change the mobile industry and also how we look at phones. The superb design of the iPhone has inspired many artists out there to come up with their own cellphone concepts that blur the line between design and functionality. Here is the list of some of the most stunning cellphone concepts.

2. 10 Creative Watch Concept Designs

We have written a post about 10 Modern Watch Designs several days ago. According to the heated response, we decided to continue our time travel and introduce you with 10 creative watch concept designs. In this post, you will find bizarre handcuffs watch, super futuristic spaceship watch design as well as the confusing Liquid Time watch…

3. 50 Funny and Creative CG Creatures

While I was browsing the net I found some funny CG 3D creatures that you’ll surely like! Some of them are amusing and some are scary but they are all great! Most of them were created using 3D applications but there are also a few created using other applications like Photoshop. Anyway, they are all created by talented artists so let’s check them!

4. 25 Creative Blog Header Designs

For designers, website and blog headers are frequently areas where creativity is on full display. In this post we’ll feature 25 blogs with unique header designs. For more blog design inspiration please see our blog gallery Blog Design Heroes.

5. 34 Amazing Designer’s Photoshop Work – Bigger is Better

I am really excited about publishing this post because i have collect some amazing images from worth1000.com, these are really awesome.

I have found many categories in worth1000 but i like this one. because this is very different instead of others. Giant people in city and they are doing daily life with big one city, i really love that scene.

That was contest on worth1000.com and now these are best one artworks from the contest. all images are make in photoshop. cropping, shading outstanding.

6. Orange Website Showcase

Color Wheel Pro says:Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

7. Content Mosaic: The 6 Most Common Posts on Design Blogs

The other day, Jon and I were talking about different types of articles that are posted on many blogs and sketching out a tentative schedule for my contributions here at SpyreStudios. During that discussion, Jon raised a very interesting point, suggesting that some types of content affect traffic in different ways. Some are more like a sugar rush – you put them out there, do a bit of promotion, and see the traffic come in fast and furious. Others have a more sustained effect – they may not have the same immediate traffic results (though they might do that too), but they do tend to bring in more traffic over the long run, through things like search engines.

8. 35+ Usability Resources for Web Designers

Usability should be a priority for every website. Without usability, even the most beautiful design will be ineffective. In this post we’ll feature a number of resources, tools, software, checklists, articles, and more, that can help you to design and develop highly usable websites.

9. 40 Outstanding Typographic Poster Designs

For typography lovers, posters can be an excellent source of inspiration. Skilled designers can do amazing things with typography and text effects, and in this post we’ll feature 40 outstanding poster designs.

10. World’s Top 10 Most Succesful Logo Designers

Logo designing is an immensely delicate art which can go a long way in making or breaking a brand. Some men and women have conquered such professionalism in this field that they have left a great impact on our society. The designs we come across in our day to day life have been created by these “artists”. Below are the personalities who have achieved fame in this field.

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1. Creative Christmas Advertisements

With Christmas coming up we have selected the most Creative Christmas Advertisements. Besides all the magical moments it is a great opportunity for companies to wish everybody a Merry Christmas or relate those magical moments to their brand.

2. 58 Photos of Faces Where They Shouldn’t Be

Everywhere I look, I see faces. The cabinet is looking at me. The lightswitch is looking at me. The cereal is looking at me. And it’s all because of your submissions to this week’s Anthropomorphism Shooting Challenge.

3. What to do with less than perfect shots

Even the best of photographers have bad days or shots that just don’t make the cut. Do you ever find yourself wishing there was something you could do that would breath new life back into those shots to make them somewhat presentable? I’ve got a quick trick for you to do just that and it requires very little Photoshop work.

4. 10 excellent Illustrator text effect

In this post, we are providing some exceptional and beautiful illustrator text effect those you don’t want to miss.

5. Creative illustrative print ads

Print Ads, a part of everyone’s life, no matter if its a newspaper, magazine, packaging or anything, is always a difficult task for a design agancey or a graphic artist to come out with a creative print ad. The graphic expert needs to be very creative to accomplish the challenging task which can deliver a message across with a single image and can leave a mark in users mind. There are various kind of print ads we see in our daily life some are humours, some real creative, typographic, illustrative and other…

6. Old Christmas Designs of Your Favorite Online Stores

When the holiday season in full swing, let’s mention something that’ll for sure glue your eyes open! This time we’re featuring famous websites and the ways they altered their Christmas custom designs within the years of functioning.

Having searched for Christmas season customizations, we’ve compiled the set of websites that’ll take you to the nature of festive customization options and give the background of the symbolic Christmas imaging.

7. 50+ Creative Logo Designs That Use Letterform Marks As A Symbol

A logo is the most important element of brand as well as essential for creating a great brand identity and evidence of a business’s reliability. When designing a logo, knowing which type of mark would be the most appropriate for the application will help you achieve a stronger solution.

In this collection, we present 50+ creative logo designs that will use Letterform marks as a symbol to convey the brand message that will hopefully inspire you.

8. 25 Most Beautiful Christmas Photoshop Tutorials

The Christmas is approaching and here are some fine Photoshop tutorials related with Christmas.

9. 336 Hours of emotions

Infographic of 336 hours of my emotions throughout the course of 2 weeks. Emotions were averaged out and then plotted on a bar graph.

10. Top 10 Reasons Santa is a Great Designer

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