Quand votre logo sera sous torture, êtes-vous certain de ce qu’il révèlera comme information?

Un logo est l’essence même de l’entreprise et se doit de respecter les valeurs de cette dernière même en sa plus faible représentation. Il est intéressant de voir que malgré l’importance de cet outil de communication graphique, le logo est celui qui se fait le plus maltraiter.

Peut importent les politiques que vous instaurez afin de respecter les normes graphiques de votre entreprise, votre logo finira toujours par se faire maltraiter. C’est tout simplement une réalité avec laquelle votre agence de communication graphique doit user de beaucoup de diligence.

Votre logo se doit d’être déclinable, c’est-à-dire qu’il se doit d’être en mesure de communiquer le même message dans sa plus simple expression. Dans les pires circonstances, nous devons être capables de distinguer votre logo et la mission de votre entreprise.

L’art ne veut pas la représentation d’une belle chose mais la belle représentation d’une chose.

Emmanuel Kant

Attention, ici je ne suis pas entrain de vous dire de ne pas instaurer des politiques d’utilisation, bien au contraire. Je crois que vous devez le faire. Par contre, étant réaliste je tiens à ce que vous soyez prêts à l’éventuelle mauvaise utilisation de votre logo. Croyez-en mon expérience, cela se fera souvent et plus votre entreprise est grande, plus votre logo sera torturé. Triste, mais vrai.

Pour vous aider j’ai donc décidé de vous donner un de nos trucs. Il est simple, mais très efficace!

Afin de vérifier la déclinaison et la composition de votre logo dans un mauvais état, faxez-vous le. Une fois faxé, votre logo devrait toujours représenter l’image de votre entreprise.

Voici donc une expérience que nous avons faite avec 2 logos. Le premier, le logo du FM 93, une station de radio de Québec qui vient de refaire sont image corporative et, par conséquent, son logo. Le deuxième, un logo pour la Fringale représentant un service de traiteur pour des pique-niques et boîtes à lunch.

Les originaux

FM 93 original

Voici donc les deux originaux. Notez bien les différences dans leur composition respective. Le logo du FM 93 comporte beaucoup d’effets en 3 dimensions, des ombrages, des dégradés, etc.

Tandis que l’autre, conçu par Mille Verba, est tout à fait l’opposé. Le seul effet présent se trouve à être les deux couleurs utilisées.

La Fringale originale

Les victimes

FM 93 faxé

Vous avez donc sous vos yeux, les deux victimes de torture par fax. Je crois que le résultat se passe de commentaires. Voyez comme l’image de marque demeure protégée et sensiblement en bon état pour la Fringale contrairement au FM 93.

La Fringale faxée

Nous aurions pu faire le même test avec tous les grands logos de ce monde tel que Fedex, PEPSI, Coco-Cola par exemple. La résultante aurait été similaire à celle de la Fringale.

C’est aussi économique

Mis à part le fait que votre image de marque soit complètement détruite, utiliser un logo qui se décline mal est également très dispendieux. Vous aurez toujours besoin de plusieurs logos pour vos différentes utilisations car celui que vous avez ne fonctionne pas pour le fax ou pour les envoies électroniques, ou pour ci ou pour cela.

Vous et votre entreprise feront donc face à plus de temps de design, de gestion, de contrôle des politiques graphiques. N’oubliez pas aussi que plusieurs logos veut aussi dire que vous diluerez la reconnaissance de votre image de marque.

Un jour, alors que vous voudrez une enseigne lumineuse pour votre building, vous allez vite réaliser que cette simple enseigne lumineuse est très dispendieuse puisqu’elle comporte différentes textures visuelles.

Donc simple est la clef. Ne vous laissez pas charmer par des représentations 3d avec des ombrages et tout le tralala,  cela vous nuira à court, moyen et long terme.

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1. 40 Amazing Minimalist Website Designs For Your Inspiration

Minimalism is beautiful. It truly is. The best part about minimalism in web design is that it comes in many styles, colors and sizes, but they always have the same goal in mind – saying the most while saying the least.

2. Expanding Your Design Empire: 7 Other Careers that Benefit from Design Knowledge

Web design is a field that, while saturated, is very likely to keep expanding in the years to come. More businesses are moving online, more major companies and brands are embracing the internet as a business tool, and far more individuals are adapting their one-person businesses to incorporate the internet into their strategy.

3. 20 Ways to Streamline Your Web Business

If I told you that there are twenty different ways you can streamline your web design business, make more money and work less, would you believe me? What if I showed you – would you believe me then? In this article, you will find twenty different ways you can streamline your web business. Some of which will cover work aspects while others will cover administrative tasks, but all in all, the end goal is the same:  making more money and working less.

4. 10 Tips to Avoid a Creative Block

Creative Blocks are quite common in the industry that we work in especially amongst very busy designers. I can say that it is truly one of the most depressing feelings you can experience as a designer. The usual reason for obtaining such a evil thing is when a designer starts comparing his/her work against someone better than him/her. There are multiple reasons that a creative block can occur, but that is solely the main cause.

5. Seven Tips to Keep Your Clients Coming Back for More

In any business, existing customers are always more profitable than new ones. The same is true for freelancers. If you want to pump up your income, you’ll find it easier to get more business from your existing clients first, rather than looking for new clients. So, you should constantly be working to turn existing clients into repeat clients.

6. Finding and Working With the Right Designer

In the next few sections I will try to shed some light on what a designer is, how we work, and what makes us tick. I’ll also give you some tips on how to find the right designer for your project, and how to best communicate with them.

7. What’s In Your Design Toolbox? Part 4: Jeff Finley

This is part 4 of the Design Toolbox Series where I interview top designers about what tools they use to help them create their art. This series was largely inspired by Grace Smith’s “Show Me Your Dock Series.” It’s my hope that you can gain insight into what other designer’s are using, and hopefully find some new apps/tools to check out.

About Jeff Finley

Jeff Finley is an artist, designer, and creative entrepreneur. He is part owner of the creative agency Go Media and lives in Cleveland, OH with his wife Kim and their bunny Cocoa. He plays drums in Parachute Journalists with Adam Wagner, also of Go Media. He’s also founder of the art, film, and music festival Weapons of Mass Creation Fest taking place in Cleveland this year on May 22 and 23.

8. 21 Wacky Icon Sets You Have to Have

We love icons don’t we? In that case I am presenting 20 Wacky Icon Sets You Have to Have. They are absolutely free if you promise to use them, I’m kidding. The icons were produced by Iconschock and they are for personal and commercial use. Let’s not wait around to long and get you some free icons.

9. 100 Fantastic Design Blogs (and their logos)

Design Blogs with their branding logos. They are shown in alphabetical order (well, mine’s at the top) together with a few words about the nature of the Blog. The blogs are primarily Graphic Design sites, with a few WordPress, Web Design and Inspiration sites thrown-in for a great mix—enjoy!

10. 50 Inspiring Logos you Have to See

Logos are seen everywhere. Every business or company has a logo, even if its just a font or a dot. It’s still their logo that you know them by. I came across some awesome logos that I found inspiring on Behance and thought I would share it with our readers so they can be inspired to.

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1. What’s Brand?

Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it’s definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.

2. Winter Olypmic Games Posters from 1924 to 2010

The 2010 Winter Olympic Games will begin today on February 12th in Vancouver, Canada. I thought it would be interesting to see how the design trends in Olympic posters have changed during the years.
In this article you will find every official poster from the winter Olympic games from 1924 to 2010.

3. 16+3 Brands You Should Consider For Your Next Startup

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1. Weird Photoshop mistakes – 25 Super Bloopers!!

In this highly developed and advanced world of graphic design, softwares like Photoshop and Corel Draw are a blessing for graphic designers. Almost all forms of graphical material that is published, be it print ads, news clippings, photos, movie posters or magazine covers, are created using the magical techniques of Photoshop.

2. Adobe announces CS5 release date, second beta of Lightroom 3

Adobe has put up a counter, and announced a launch event for the release of Adobe Creative Suite 5 on April 12 at 11am EDT. Though little is known about the features of CS5, Adobe had previously announced that it will give Flash CS5 the features to allow devs to build Flash-based applications and then export them to the App Store’s .ipa standard. This will effectively allow developers to build iPhone apps in nothing but CS5. If you’ve registered for an Adobe ID, you’ll be able to view a video broadcast of the launch event on Adobe TV. CS5 will also be Intel-only, Cocoa and 64-bit native.

3. 40 Ultimate Useful Mind Mapping Tools

Mind Mapping Applications working as powerful in this era for taking notes, capturing ideas, represent words, exploring concepts or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure and as an aid in study, organization, problem solving, decision making, and writing.

4. Creative Toilet Paper Designs

Toilet paper designs are normal boring white tissue paper but they don’t have to be here is a collection of creative toilet paper designs.

5. 10 Essential Design Tools for Social Media Pros

Good design is a critical part of any web or social media presence. Like the clothes you wear to a job interview or a business meeting, a sharp looking social profile or website is the first step toward being taken seriously online.

6. 30+ Out of the Box and NEW Portfolio Design

Showing your work online is a bit tricky if you want to come up with a layout design that has the sticky factor.
Today, we have collected 30 out of the box and new website portfolio designs that risk their site structure with unusual approaches. That’s what makes them different and leave an unforgettable impression. Hopefully you will find some creative ideas that you can develop further in your future designs.

7. 20 attractive and Striking Black and White Websites

The possibilities for color in web design in 2010 are a long way from the limitations of the Web Safe Palette of a few years ago. Rather than being limited to 216 colors as we once were, we now have millions to choose from. But sometimes, distancing ourselves from all those options and designing in good old Black & White can result in some striking work.

8. Most Practical CSS Cheat Sheet Yet

There’s an abundance of CSS cheat sheets on the web, but most of them gloss over the properties designers use in day-to-day work, preferring instead the kitchen-sink approach of showing all properties. This cheat sheet was designed with a more practical philosophy, so that designers who need a quick description of a property don’t need to open a browser. Included are the following sections: selectors, the box model, positioning, text and fonts, borders and lists, and a bit of miscellany that comes in handy every once in a while.

9. Heineken Creates a Unique Brand Experience

A Standout Creative Campaign
There’s plenty of talk about the changing face of advertising. Every day I read about the fragmentation of markets, of channels, of brand messages, of how the task of connecting to consumers is becoming more and more challenging. And then you come across an example of an ad that has so effectively risen to those challenges, it simply reminds you that creativity is the answer. A work colleague sent this absolute ripper of an integrated campaign for Heineken to me today.

10. 11 Logos Having Striking Graphic Designing Tricks

For everyone Interested in branding  take a look at these amazingly designed logos deciphering the exact brand they are selling in a very easy way, unnoticed yet manipulative. You look at them once, they are enmeshed in your minds…

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1. Why @ Is Held in Such High Design Esteem

It’s the @ symbol on the computer keyboard, which is an essential component of every e-mail address. Millions of us type it each day, usually without thinking about it. Yet the Museum of Modern Art in New York has deemed it to be such an important example of design that the @ has been officially admitted to its architecture and design collection. That’s as good as it gets in the design world, rather like bagging a Tony on Broadway or an Oscar in Hollywood.

2. 70+ Seriously Useful Handwritten Fonts and Inspirational Showcases

For quite some time companies and governments have been working hard to make daily life things available as digital services in whatever way possible to speed processes up and cut costs. At the same time most communication takes place on digital channels by sending emails, chatting, electronic orders, paying online, doing banking online…well almost anything goes on the line today. Sending a good old snail mail letter is still possible but not that popular really. Even on vacations we are not offline and stick to digital channels, keep the blog updated with “near real time images and stories. Just ask yourself – when is the last time you send or received a postcard, a letter…?

3. Learn How to Draw Caricatures!

What about learning how to draw caricatures? We think it’s a timely question because April Fools’ Day is just around the corner and your drawing skills may help you to play a joke with your friends. Imagine being the center of attention by making everyone laugh with your wonderful caricatures.

4. 20 New & Extremely Useful Mac Apps For Web Designers

Whichever type of Mac user you are, today’s post will certainly help you in completing your day-to-day tasks, develop & code projects and make your Mac as fast and clean as possible. For this post we tried to get you the best selection of New Mac Apps that will help you be a more efficient designer. Though, not many applications mentioned here are free, you do receive a good range of features for your money. You should note that the apps listed here are lightweight and are not memory hogs.

5. 30 Amazing Typographic Movie Poster Designs

You must have seen many articles on typographic posters but during my search i wasn’t able to find any post on typographic movie posters. So i thought why not compile a list of typographic movie poster designs for your inspiration.

6. Weekly Web Design Inspiration #45

Week number 45 of the very best web designs. There’s all sorts of different styles for you to gain inspiration from this week.

7. Thinking Outside the Box: Desirable Packaging Collection

Within graphic design there are several disciplines, within these one of the great ways to show uniqueness and style is in packaging design. Whether you become creative with; type, illustrations or the functionality of the packaging, you can really stamp your authority on a product. The packaging can often swing a consumers mind and make one product out-sell its competitors.

8. 30 Logo Designs with Creative Use of Negative Space

One of the great ways to add an impressive style to a logo is to use Negative Space. Negative Space refers to the “white space”, or “paper color” that shows through a design. Negative Space creates an interesting visual effect. It adds a subtle 3rd dimension, giving depth and a layered look to the logo. It is much more interesting to the eye than just a “positive” only object.

10. 40+ Smart and Creative Print Advertisements for Inspiration

Print advertising is one of the best methods to publicize a company’s products and services. A print advertising campaign won’t be a success just because you run the ads. The print ad must be effective and they must engage the reader, speak to the reader’s needs. If the print ad lacks a compelling message, particularly in the noisy and crowded marketplace of a magazine and newspaper, it can turn out to be a costly lesson for any advertising campaign.

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1. 10 Clever and Effective Series of Advertisements

Companies spend thousands upon thousands of dollars every year in advertisement. Some companies even spend millions of dollars. Print advertisements take up a large portion of those advertising dollars.

There are different types of advertising techniques that these companies use in their campaigns. One such technique is to use a series of advertisements to promote a particular product or brand. Today, we will look at 10 clever and effective series of advertisements as well as the reason why I chose to include each of them.

2. 30 Excellent Tutorials for Create Illustrator Cartoons

Cartoon characters favorite of every age peoples and specially art designers love to draw famous and some time new characters for make new trends, in this article we sharing some great trainings as “30 Excellent Tutorials for Create Illustrator Cartoons” where we presenting some awesome techniques for make cartoon characters.

3. 50 Creative Examples of Illustrations in Web Design

Using illustration in web design gives the designer the opportunity to convey there own personal and unique style, and be able to say “this site is mine, and look what I can do”. Very few web design styles give an artist this opportunity.

4. 35 Exceptional Logo Rebranding Of 2009 For Your Inspiration

This is the post dedicated to the logo rebranding in 2009 of few renowned brands. This post will give you an idea in one place for great logo design trends in this age. It helps you to boost up your creative men who are willing to create the new logo for his client or himself. Overall, logos showing in this list are simple, sleek and decent having a look of current web 2.0 trend. The usage of color scheme, font selection and look and feel of presentation is really cool and attractive. This list is not long in numbers, but I promise you that when you start watching them in detail it will must boost your creative logo design ideas professionally and motivate you to design your new logo in a way that people will never forget that you have made it. This is a list of 35 Exceptional Logo Rebranding In 2009 For Your Inspiration and Information.

5. 10 Predictions for 2010

Every December I look forward to compiling a list of predictions for the coming calendar year. I have been doing this for almost 20 years now, and thanks to a combination of heavy research and a little bit of luck, I’ve had a pretty high accuracy rate. Sure, there have been some misses in the past, but the majority have been on the money. Don’t believe me? Check out last year’s list.

6. Stormtrooper-Inspired Art and Design

Arguably the most iconic image to emerge from the multi-billion dollar Star Wars franchise, was that of the Stormtrooper. To this day, the Empire’s elite soldiers continue to influence artwork, product design and fashion. Below is a collection of Stormtrooper-inspired art and design to dazzle and delight your senses.

7.  Google’s Web Design Lead – Michael Lopez Interview

I recently had the tremendous honor of catching up with Michael Lopez, Google’s Web Design Lead, by phone to ask him a few questions about designing the famous Google doodles. Michael is part of a small team of designers who are responsible for changing the Google logo into an exciting work of art. Michael and his team spend their time brainstorming about upcoming doodles, oftentimes getting their ideas down by drawing or writing on a white board or even a scrap of paper.

8. Do UI Patterns Destroy Innovation?

We have been using patterns to solve problems for a long time. Generally people (in our industry) would define a pattern similar to this definition found on wikipedia

In software engineering, a design pattern is a general reusable solution to a commonly occurring problem in software design. A design pattern is not a finished design that can be transformed directly into code. It is a description or template for how to solve a problem that can be used in many different situations.

9. Typo Madness #1

Here you are some amazing typography works, enjoy!

10. 35 Realistic 3D Robots Illustrations

Very Stunning and Facinating 3D Robot Characters designs and illustrations. Looks very reall. Robots have always been my favorite things to watch in movies and Artworks.

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1. 16 Cool Cellphone Concepts Which Won’t Be Implemented

When it comes to good design, Apple knows its stuff. The iPhone was able to single-handily change the mobile industry and also how we look at phones. The superb design of the iPhone has inspired many artists out there to come up with their own cellphone concepts that blur the line between design and functionality. Here is the list of some of the most stunning cellphone concepts.

2. 10 Creative Watch Concept Designs

We have written a post about 10 Modern Watch Designs several days ago. According to the heated response, we decided to continue our time travel and introduce you with 10 creative watch concept designs. In this post, you will find bizarre handcuffs watch, super futuristic spaceship watch design as well as the confusing Liquid Time watch…

3. 50 Funny and Creative CG Creatures

While I was browsing the net I found some funny CG 3D creatures that you’ll surely like! Some of them are amusing and some are scary but they are all great! Most of them were created using 3D applications but there are also a few created using other applications like Photoshop. Anyway, they are all created by talented artists so let’s check them!

4. 25 Creative Blog Header Designs

For designers, website and blog headers are frequently areas where creativity is on full display. In this post we’ll feature 25 blogs with unique header designs. For more blog design inspiration please see our blog gallery Blog Design Heroes.

5. 34 Amazing Designer’s Photoshop Work – Bigger is Better

I am really excited about publishing this post because i have collect some amazing images from worth1000.com, these are really awesome.

I have found many categories in worth1000 but i like this one. because this is very different instead of others. Giant people in city and they are doing daily life with big one city, i really love that scene.

That was contest on worth1000.com and now these are best one artworks from the contest. all images are make in photoshop. cropping, shading outstanding.

6. Orange Website Showcase

Color Wheel Pro says:Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation.

To the human eye, orange is a very hot color, so it gives the sensation of heat. Nevertheless, orange is not as aggressive as red. Orange increases oxygen supply to the brain, produces an invigorating effect, and stimulates mental activity. It is highly accepted among young people. As a citrus color, orange is associated with healthy food and stimulates appetite. Orange is the color of fall and harvest. In heraldry, orange is symbolic of strength and endurance.

7. Content Mosaic: The 6 Most Common Posts on Design Blogs

The other day, Jon and I were talking about different types of articles that are posted on many blogs and sketching out a tentative schedule for my contributions here at SpyreStudios. During that discussion, Jon raised a very interesting point, suggesting that some types of content affect traffic in different ways. Some are more like a sugar rush – you put them out there, do a bit of promotion, and see the traffic come in fast and furious. Others have a more sustained effect – they may not have the same immediate traffic results (though they might do that too), but they do tend to bring in more traffic over the long run, through things like search engines.

8. 35+ Usability Resources for Web Designers

Usability should be a priority for every website. Without usability, even the most beautiful design will be ineffective. In this post we’ll feature a number of resources, tools, software, checklists, articles, and more, that can help you to design and develop highly usable websites.

9. 40 Outstanding Typographic Poster Designs

For typography lovers, posters can be an excellent source of inspiration. Skilled designers can do amazing things with typography and text effects, and in this post we’ll feature 40 outstanding poster designs.

10. World’s Top 10 Most Succesful Logo Designers

Logo designing is an immensely delicate art which can go a long way in making or breaking a brand. Some men and women have conquered such professionalism in this field that they have left a great impact on our society. The designs we come across in our day to day life have been created by these “artists”. Below are the personalities who have achieved fame in this field.

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1. Creative Christmas Advertisements

With Christmas coming up we have selected the most Creative Christmas Advertisements. Besides all the magical moments it is a great opportunity for companies to wish everybody a Merry Christmas or relate those magical moments to their brand.

2. 58 Photos of Faces Where They Shouldn’t Be

Everywhere I look, I see faces. The cabinet is looking at me. The lightswitch is looking at me. The cereal is looking at me. And it’s all because of your submissions to this week’s Anthropomorphism Shooting Challenge.

3. What to do with less than perfect shots

Even the best of photographers have bad days or shots that just don’t make the cut. Do you ever find yourself wishing there was something you could do that would breath new life back into those shots to make them somewhat presentable? I’ve got a quick trick for you to do just that and it requires very little Photoshop work.

4. 10 excellent Illustrator text effect

In this post, we are providing some exceptional and beautiful illustrator text effect those you don’t want to miss.

5. Creative illustrative print ads

Print Ads, a part of everyone’s life, no matter if its a newspaper, magazine, packaging or anything, is always a difficult task for a design agancey or a graphic artist to come out with a creative print ad. The graphic expert needs to be very creative to accomplish the challenging task which can deliver a message across with a single image and can leave a mark in users mind. There are various kind of print ads we see in our daily life some are humours, some real creative, typographic, illustrative and other…

6. Old Christmas Designs of Your Favorite Online Stores

When the holiday season in full swing, let’s mention something that’ll for sure glue your eyes open! This time we’re featuring famous websites and the ways they altered their Christmas custom designs within the years of functioning.

Having searched for Christmas season customizations, we’ve compiled the set of websites that’ll take you to the nature of festive customization options and give the background of the symbolic Christmas imaging.

7. 50+ Creative Logo Designs That Use Letterform Marks As A Symbol

A logo is the most important element of brand as well as essential for creating a great brand identity and evidence of a business’s reliability. When designing a logo, knowing which type of mark would be the most appropriate for the application will help you achieve a stronger solution.

In this collection, we present 50+ creative logo designs that will use Letterform marks as a symbol to convey the brand message that will hopefully inspire you.

8. 25 Most Beautiful Christmas Photoshop Tutorials

The Christmas is approaching and here are some fine Photoshop tutorials related with Christmas.

9. 336 Hours of emotions

Infographic of 336 hours of my emotions throughout the course of 2 weeks. Emotions were averaged out and then plotted on a bar graph.

10. Top 10 Reasons Santa is a Great Designer

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